USPS Test 13
5 min40 WPM required309 words
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USPS Informed Delivery is a free digital service that allows residential and business customers to preview grayscale images of the exterior of letter-sized mailpieces scheduled to arrive in their mailbox on any given delivery day, giving them unprecedented visibility into what mail they can expect before they ever open their mailbox. Customers who enroll in the service receive daily digest emails each morning on days when mail is scheduled for delivery, showing images of each scanned piece along with any packages that are on their way. The package tracking notifications included in the daily digest are particularly useful because they consolidate information from multiple tracking systems and present it in a single, easy-to-read format that helps customers plan when they need to be home or when they should check for a package. Mailers and businesses have embraced Informed Delivery as an interactive marketing channel, using the platform to attach digital ride-along images, links, and calls to action to their physical mail pieces, creating a coordinated physical and digital campaign that reaches customers both in their inbox and in their mailbox. This capability turns a mailpiece into a two-touch communication that has demonstrated measurably higher response rates in marketing studies, providing value to businesses that invest in direct mail advertising. For postal employees, understanding Informed Delivery helps them answer customer questions about why certain mail appears in the digest while others do not, since not all mailpiece types or sizes are scanned as part of the system. Customers who notice a piece shown in their digest that did not arrive can report it through the Informed Delivery platform, which generates a customer service ticket that helps the Postal Service identify delivery problems. The service has grown substantially since its national launch, with millions of enrolled households representing a significant engagement opportunity for businesses that understand how to leverage the platform.